Artist Chats: Pinterest Tips for Painters

Top 7 Pinterest tips:

1. Use keywords in the descriptions of your pins and boards. Help the search engines find your pins by strategically including keywords that people might use to search for your art in the descriptions of your pins and on your boards. Pinterest is a search-engine savvy tool, so if you use good keywords, you will drive people to your boards. Every description on each board should have an opt-in to your email list or a link to your website.
   
   
2. Organize your Pinterest boards by theme
   
   1. 1. →Don’t alphabetize your boards! Rather, organize your boards into themes and place the boards that are most important to you—that you want to receive the most attention—at the top of your page.
                            →Think about the rows on your Pinterest page like the aisles in a grocery store. Bananas are next to other produce, not mixed in with the toilet paper. On your Pinterest page, you want to group your art journals next to your mixed media, while your pins and boards about running a business should be grouped together
         
   1.          → Some artists actually organize pins by color to help interior designers discover their artwork.
      
      
3. Create a board called “Thanks for pinning my art” where you re-pin your pins that were pinned by others. Not only does it make it easier for others to find your most popular pins, it can help you gain insight about your followers and give you ideas about what content they might be interested in seeing more of.
   
   
4. Create boards that convey your style. Create inspiration boards so that people can immediately get a feel for your aesthetic sensibility. Boards are a visual and unique way to explain your style to those who get to your page. You’ll want to make this impression count.
   
   
   
5. Join group boards...But not just any boards. Seek out boards that have lots of activity and pins. Group boards are a great way to get more exposure for your art, your business and anything you want to promote. How? When you pin to the group board, you not only get exposure to the people that follow your boards, but you gain access to the followers of the others who are part of the group board. That’s why you should be selective in what group boards you join to be sure they are in line with your business and brand.
   
   
6. Pin regularly: The more you pin—your original content and re-pinning others’ pins—the more popular your page will become and the more publicity your artwork will receive.
   
   
7. Schedule your pins: You can use a scheduler such as Tailwind like Marjie does to help you schedule your pins, and to get more mileage out of each shared pin by posting it on multiple boards over a period of time. Schedulers help you space the pinning out appropriately so that you aren’t seen as spamming your followers.

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